Welcome to Dark Water Media

Currently we are constructing marketing plans for 2008 and specifically for 1st quarter. Dark Water Media Creative Designers are in the process of re-designing image and presence to strengthen our clients market share against their competitors in the ever turbulent market place.
 
Dark Water Media is rolling out a new service for 2008 taking advantage of a revolution in online marketing. Search Engines command the e-commerce world providing companies with millions of page views everyday from potential customers. Search Engine Optimization is the new advertising medium that must be mastered if companies are to compete for online revenue. Dark Water Medias new SEO program focuses on lowering the astronomical costs of SEO and concentrating on a healthy ROI for our clients. Our SEO program provides true "organic" results for geographical minded searches bringing up your web page in the natural or "organic" rankings. We guarantee top ten* search results for our clients. Contact us to find out more about our Organic SEO program and catch up with today's online marketing.
 
 Radio will be playing a role in 2008 to position clients in a pro-active method to gather in new business and generate top-of-mind awareness in customers minds. Radio campaigns will focus on complimenting other forms of media that advertise in a more consistent method. Using radio flights we can bring attention to upcoming events and specials that require a call to action such as sales and new product lines. These campaigns will be targeted and detailed to provide immediate results that can be measured and leveraged against other forms of media advertising. Radio will typically be placed as part of the media mix and stations that are used will employ tactical dayparting schedules to maximize budgets.
 
Outdoor Billboards in combination with Radio campaigns have the potential to be the most effective advertising mediums, in terms of response and ROI, when used together in Utah. Commuting between the Utahs three major metro areas is common place for most residents. This leads to a lethal billboard/radio campaign to drive sales and top-of-mind awareness. In todays advertising market consumers are bombarded thousands of times a day with advertising messages. So to break through and effectively reach a target audience with a reasonable marketing budget proves to be very difficult, and thats where Dark Water Media has created a plan. Outdoor Billboards will play the role of yesterdays newspaper as a constant reminder to 18+ demographics with a brief visual message. It is constant, huge and unavoidable. Billboards demand attention and get good results but they are not able to target a particular consumer or stand alone in a marketing campaign. However radio can target that consumer, but can not be a constant reminder that will remain in place for mass demographics for long term advertising. It would cost ineffective to use radio in that fashion. Instead we use radio to bring more detailed information to consumer that billboards can not deliver and target the specific lifestyle, income, and age demographics that will respond best. With this two-pronged attack of general mass visual and targeted detailed audio the return on investment becomes obtainable for all industries, even on smaller marketing budgets.
 
Print Advertising can be a large part of a firms image to portray the correct mood and tone of a particular campaign. Magazine publications will be used in 2008 to compliment existing proactive campaigns to target niche demographics that other advertising mediums do not effectively penetrate. Using the crisp, clean images that are standard in glossy print, consumers can benefit from detailed visual images and targeted advertising messages that will pertain to their interests. Some limits however are the lack of market reach and gross impressions. Magazine publications reach smaller audiences and are more difficult to reach an entire market segment.